CANRecruitment
Local intelligence. Political possibility.

Build power.
Recruit to win.

From school board to U.S. Senate, winning starts with who you recruit.
CAN Recruitment pairs hyperlocal intelligence with AI-enabled matching to recruit the people every campaign needs: candidates ready to run, validators who carry credibility, and influencers who move voters.

Explore the platform
District-level insight. Human-led decisions.
Built for winning.Recruitment with a purpose.
Every level of the ballot.From school board to U.S. Senate.
Powered by local intelligence.Every district is different.
The platform

Better intelligence.
Stronger recruits.

Go beyond a list of names. Start with the district—and build a recruitment strategy that finds the right people for the races that matter.

The platform in motionSynthetic demo data. District results from VPAP.
01

Understand the district.

Our hyperlocal data layer brings the district into focus—its communities, its context, and the people who call it home.

02

Define the fit.

District-level archetypes turn local intelligence into a clearer picture of the people you should be looking for.

03

Build a stronger pipeline.

AI-enabled screening and matching help you assess every prospect—candidate, validator, or influencer—against district archetypes. Your team makes the call.

Every office matters

Ready to run.
Ready to win.

Strong candidates belong at every level of the ballot—from school board and city council to the state legislature and U.S. Senate. The work of electing them starts long before Election Day.

For state and local races, finding the right person and getting them to step forward is hard, hands-on work. A name on a list isn’t a candidate ready to run. It takes local insight, trusted relationships, and a deliberate recruitment effort.

Our technology sharpens the search. Your strategy—and the people doing the last-mile work—turn potential into a candidate pipeline.

Find your recruitment model
70%

of races go uncontested.

In the 2024 general election, 7 in 10 races had only one candidate on the ballot, according to BallotReady. Strong recruitment can’t be an afterthought.

Source: BallotReady — uncontested races in 2024
Proven results

Small teams.
Statewide maps.

Two recruitment efforts, two states, the same lesson: focus first, compress the prep work, and let people do the last mile.

Case study 01

Every district filled.

A four-person team needed community-rooted candidates across 85 legislative districts—including the hardest terrain, with little local infrastructure and few obvious prospects—against a filing deadline. Traditional recruitment would write those districts off. The goal wasn’t paper candidates: it was people willing to campaign, organize, and show up.

What the platform did

  • Scored all 85 districts on recruitment viability, archetype fit, and local conditions.
  • Surfaced 25,000 prospects from community networks, civic groups, and institutions—where traditional lists don’t exist.
  • Pre-screened every prospect, so the team walked into each conversation informed.
  • Iterated in real time, adjusting targeting and messaging as results came in.
  • Backed recruits through filing and launch, in coordination with legislative caucuses.
85
Districts covered
25,000
Prospects vetted
100%
District fill rate
4 wks
To completion

District research went from 25 hours to 10 minutes per district: 150x faster.

Case study 02

Fewer walkovers. More seats in reach.

A capacity-limited organization: eighteen months old, a small part-time staff, and about four months to cover hundreds of local seats. Local recruitment doesn’t fail from lack of caring—it fails from too many places to look. The question wasn’t “can we work harder?” but “where is an hour of recruiting actually worth it?” With that much to do and that little capacity, execution had to be designed.

What the platform did

  • Started with focus: the planning layer ranked where an hour of recruiting would matter most.
  • Turned screened names into pitch-ready briefs, with background and contact paths.
  • Produced shareable profiles so partners could weigh in without a research bottleneck.
  • Pointed recruits to real filing rules and handed them a day-one campaign plan.
57%
Tier 1 races covered
9
Seats banked, up from 3
-41%
Walkovers reduced, from 37% to 22%
~4 mo
With a part-time team

Coverage reached 31 of 54 known Tier 1 races. Counts are floors.

Recruitment, writ large

Candidates. Validators. Influencers.

Winning takes more than a name on the ballot. The same district intelligence that finds strong candidates finds the validators and influencers who help them win.

01

Candidate recruitment.

From school board to U.S. Senate, screen and match potential candidates against district archetypes—so the people you ask to run can win.

02

Validator recruitment.

Endorsers, surrogates, and trusted local voices. Find the validators whose credibility carries real weight in the district.

03

Influencer recruitment.

Match messengers to the communities they can move—reaching persuadable voters where they already listen.

Work with us

Your mission.
Two ways to move it forward.

Put the platform in your team’s hands—or bring our recruitment expertise into the last mile.

Know where to focus.

Landscape analysis helps identify where to concentrate your recruitment efforts.

Available as an additional-cost engagement

Connect to the way you work.

Custom integrations bring CAN Recruitment into your existing technology stack or process.

Available as an additional-cost engagement

The next generation of power
starts with who you recruit.

The right people. Every level of the ballot. Let’s get to work.